D
Damoy RobertsonAgency Lead, Red Hills Lab

A personal case study · free PDF

Built with AI

How I directed my first end-to-end website build. The LX3 project, through its references, prompts and revisions, from a folder of raw assets to a live Shopify store, with a short prompt playbook for your own work.

14 pages8 chapters4 prompt templates6-step checklistReal prompts, labelled
lx3-case-study.pdfPDF · A4 · 7 MB

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A look inside

Black and white, monospace, no stock photography. Every prompt is labelled: reconstructed, edited from the conversation, actual, or a new template.

Cover: Built with AI, how I directed my first end-to-end website build
01 · Cover
Page 6: three campaign options compared, AI recommended B, I chose A
06 · The options made the decision easier
Page 9: the actual prompt that got the store launched
09 · The final stretch
Page 13: a six-step working checklist for your next project
13 · A simple working checklist

What's in it

The build as it happened, then the parts you can take with you.

01
The first versionStart with something you can see
02
A reference becomes an ideaThe cartoon video changed the direction
03
Refining the layoutKeep the relationship. Change the scale.
04
Choosing a directionThree options. AI recommended B. I chose A.
05
Checking the phoneA different screen revealed different needs
06
Working with the factsSizing, shipping, stock: asking for the gaps
07
The final stretchFrom the design to a working store
08
The result12 products, 84 size variants, live
+
Prompts to adaptFour templates: reference, revision, comparison, closing
+
A working checklistSix steps for your next project

One of the templates

So you know what you're getting. Replace the brackets with your own project.

new template / comparing directions

Show me three distinct ways to solve [design problem]. Keep [constraint] consistent. Explain what changes in each and give me a recommendation. I will choose which one to develop.

Get all four, and the rest →

Who wrote this

I'm Damoy Robertson, Agency Lead at Red Hills Lab, a marketing agency for businesses with a physical space: boxing gyms, markets, panel talk series. I'm rebuilding how the agency works with AI and showing the work in public. LX3 was the first project I took from brief to launch this way.

If you want help doing the same for your business, or you've got a question about anything in the PDF, leave a message and I'll reply by email.

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